Teresa Mendoza, a Mexican woman who dominated the world of drug trafficking and narcos in Spain and Europe. She’s not exactly what you call a “role model,” but she’s definitely more entertaining and interesting than the average Cinderellas you see every night on Univision. In the women 18-49 demo, La Reina drew 779,000 and 755,000 in men 18-49. Teresa Mendoza at the age of 23, when she is living with her boyfriend, “El Güero”, a drug trafficker and rising star in the Sinaloa cartel.
El Güero has been dabbling in his own trade, which is starting to cut into the cartel’s profits, and is ordered to be executed by Epifanio Vargas, his godfather and leader of the cartel. The Queen of the Pacific was a legend before she was arrested on September 28 of 2007, she had already a “corrido” song in Spanish that describes her activities and her power and a video clip.
La Reina is based on Arturo Perez Reverte’s novel, which centers on Teresa Mendoza (del Castillo), who transforms from a young innocent girl to a tough woman surviving the world of drug trafficking. Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, today announced its NTI results for the February 28 premiere of the network’s most ambitious Telemundo’s latest telenovela, La Reina del Sur (Queen of the South), launched Monday with record numbers for the network.